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The #1 reason to not buy a Roku player

5 April 2010 2,641 views 10 Comments

I’m a big believer in red flags. I’ve ignored some in the past only to be burnt in the end, so I seek them out now. When I go into a retail establishment for the first time, as soon as I walk in the door, my eyes immediately go to the ceiling. If I see more than 1 or 2 burned out light bulbs, I know there’s an 85% chance this will be my only visit to the store. Similar to the “broken windows” theory, I’ve found that if a retail location doesn’t pay any attention to changing their burned out light bulbs, they’re probably not paying much attention to other details as well.

There’s a legendary story about the band Van Halen asking for M&Ms with the brown ones removed in their contract rider. As detailed in their column in the March issue of Fast Company, Chip and Dan Heath (also authors of the best-selling books, Made To Stick and Switch), detail how Van Halen didn’t put that clause in the contract to show what big self-absorbed rock stars they were (they accomplished that in other ways), but they put it in their rider as a control clause.

When the band hit the dressing room, the first thing singer David Lee Roth would do was look at the M&M bowl. If there were brown M&M’s, he would order a complete line check, knowing that if they missed that detail, there were invariably details on the technical side of the rider that were also missed, possibly risking the band’s ability to deliver their show.

My wife and I decided to switch off our DirecTV this March. I still wanted to be able to watch the Red Sox though so we purchased two Roku players a few weeks ago, as they provided the MLB package in 720 HD. Not the 1080 I would have received with DirecTV, but good enough. I could have sworn, that at that time they were promising a few spring training games as well, but I can’t find written evidence of that anywhere, so I may be incorrect on that, but they absolutely stated that the games would be available beginning with opening day.

I started watching the Roku forums and they were asking for volunteers to help them beta test the MLB package before the season launched. I signed up in mid-March and received an email from Roku on March 18th confirming my acceptance as a beta-tester and asking for my MLB.com account info which I sent back to them on March 19th. This is the last time I have heard from Roku.

In the middle of last week (the week before opening day), the promotional message on Roku’s site and in the Roku player itself changed – with no explanation or communication whatsoever from Roku – from “Tune in on opening day” to the non-specific “tune in in mid-April.”

Could I wait a few more weeks to start watching baseball on my Roku? Though I am highly annoyed, the answer is, “of course.” However, the way Roku handled the entire situation – no communication to the beta group or the customer base (no emails, no letters in the mail, nothing on the site, not so much as formal acknowledgment in their forums as of the writing of this blog post) is a troubling sign of a much deeper issue. Namely, a lack of respect for the customers that make their business possible.

Aside from the MLB package, our family used the Roku extensively for Netflix streaming and Pandora. One of the things that made the decision to return my Roku players for the full money back guarantee was the fact that Netflix and Pandora are available on every kind of video component these days. So I’ll be shopping for a new Blu-Ray player to replace one of the Roku units and we already had something that streamed Netflix and Pandora that will replace the other.

Some might think I’m making too much of a two week delay, but I’m here to tell you – half of the light bulbs are burned out at the Roku headquarters and there are brown M&Ms everywhere.

A swing and a miss for Roku on baseball's opening day

A swing and a miss for Roku on baseball's opening day (photo by Bill Greene/Boston Globe)

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10 Comments »

  • Matt J said:

    Yep…I was sadly disappointed to see that MLB.tv would be delayed on my Roku player and am pretty fed up with this entire experience. I have had the Roku player for a couple of years now and couldn’t wait to see some Braves baseball, especially since the only team around here is the Rangers and we don’t have cable tv anyhow. I only wish that I could return my player this late in the game as we recently bought a new Blu-Ray player with Netflix, et al. It seems that Roku has pulled the wool over our eyes yet again and left us to wonder why we even bought the player. Oh well…I could always use it as a paperweight at work.

  • Chad Raney said:

    I knew this sounded like a bad idea when didn’t know how to pronounce it. ROKU – Row Qu? Rock You?

    However you pronounce it… I think you should re-title the blog post… FOKU ROKU

  • Paul said:

    Michael, I don’t know if you live in Boston, which would not allow you to watch the Sox on MLB.tv or via Roku.

    I was also quite disappointed in the lack of explanation from ROKU. And it’s also a slap in the face to goto mlb.com/roku and see the ‘watch all 2430 games live…on ROKU’ This is completely false, starting with Game 1 (BOS v. NYY), which was blacked out by MLB/ESPN nationwide, not to mention a slew of other games.

  • Verble said:

    I now understand it will be later than mid April Try May
    Just in time for CFL Football sheeesh

  • vnzjunk said:

    I still have not figured out who is to blame for the MLB/ROKU fiasco. Did MLB drop the ball and wait till the last minute to start working on it? Or has ROKU continued its long history of dropping the ball after the sale?
    I am new to MLB but not to ROKU having ’suffered’ with their shoddy soundbridge problem handling. Simple things like cheap, lousy power supplies and internal unit circuitry. Poor or non existent response from the company to problems with its products and services. Extensive downtime of its station databases……..I could go on and on. In fact the soundbridge problem only got worse when the video box was introduced as evidently ROKU decided to switch resources to that product and only minimally support its legacy products.

    Bottom line if the MLB problem is a ROKU situation problem then it is just business as usual for ROKU. But who knows as neither ROKU or MLB is willing to clear the air and point the finger.

    The ROKU forums are a joke as far as many of the responses to the situation. It is very clear (and maybe understandable) that many purchasers of the combo so badly want their ROKU/MLB that they are willing to be thrown under the bus just to have the promise of it happening sometime in the future. And that is their prerogative. But it is not the way that things are supposed to work. Most of us expect better out of both MLB and ROKU. They make an offer of product and service, the customer accepts and pays the cost then the provider does not deliver on its original offer. Arm twisted refunds aside……this is not good business.

    One thing is for sure, more offerings in the hardware market will eventually force ROKU to get its act in gear or else lose out to its competition. MLB on the other hand has the baseball market pretty much locked up as a monopoly. But it is not exempt from competition from other sources of entertainment and its delivery.

    I think that MLB will solve its issues but I do not hold out much hope for ROKU as I think their corporate decisions will do them in eventually. And lets be honest here. If it were not for being the price leader in the marketplace hardly anyone would give ROKU a second chance. Competitor pricing is dropping and when it and ROKU are on near level ground……….good by ROKU. It has happened in the Internet Radio field and I assume the same will happen with the video streaming devices too.

    That said, hopefully the mid April date for MLB/ROKU will not be pushed back further.

    JMHO………your mileage may vary.

    PLAY BALL !

  • physician assistant said:

    Wow this is a great resource.. I’m enjoying it.. good article

  • Social Tech News » Review: Major League Baseball’s Roku channel is not a complete solution said:

    [...] changed to say it would be ready to launch on opening day. But when opening day rolled around, the MLB.tv message on the Roku home screen changed again to “Tune in in [...]

  • Review: Major League Baseball’s Roku channel is not a complete solution « Business Plan Start NoW! said:

    [...] changed to say it would be ready to launch on opening day. But when opening day rolled around, the MLB.tv message on the Roku home screen changed again to “Tune in in [...]

  • Doc Ronage said:

    Apple pressure on MLB.tv and ROKU

    http://www.thepoint.com/campaigns/campaign-0-504

  • whocare said:

    Who cares. MLB sux anyway. Netflix rox on Roku.

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