From his new book, What the Dog Saw, a collection of essays that originally appeared in New Yorker magazine.

The Pitchman
Ron Popeil and the conquest of the American kitchen
8,737 words

The Ketchup Conundrum
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
5,332 words.

Blowing Up
How Nassim Taleb turned the inevitability of disaster into an investment strategy
7,787 words

True Colors
Hair dye and the hidden history of postwar America
7,167 words

John Rock’s Error
What the co-inventor of the Pill didn’t know about women’s health
7,373

What the Dog Saw
Cesar Millan and the movements of mastery
unavaialable

Open Secrets
Enron, intelligence, and the perils of too much information
6,903 words

Million-Dollar Murray
Why problems like homelessness may be easier to solve than to manage
6,312 words

The Picture Problem
Mammography, air power, and the limits of looking
6,728 words

Something Borrowed
Should a charge of plagiarism ruin your life?
6,480 words

Connecting the Dots
The paradoxes of intelligence reform
5,069 words

The Art of Failure
Why some people choke and others panic
5,092 words

Blowup
Who can be blamed for a disaster like the Challenger explosion? No one, and we’d better get used to it.
3,175 words

Late Bloomers
Why do we equate genius with precocity?
5,553 words

Most Likely to Succeed
How do we hire when we can’t tell who’s right for the job?
6,183 words

Dangerous Minds
Criminal profiling made easy
5,895 words

The Talent Myth
Are smart people overrated?
4,710 words

The New-Boy Network
What do job interviews really tell us?
5,486 words

Troublemakers
What pit bulls can teach us about crime
4,775 words